TAT Focusing On Wedding Tourism

Good news for any wedding hotel in Bangkok or anywhere else in the country, as the TAT has been focusing on wedding and honeymoon tourism in 2018, which they made clear earlier in June this year. The TAT aims to squeeze Thailand into the world’s top five for global romance tourism.

Deputy Governor for Marketing Communications, TanesPetsuwan, says that honeymoon and wedding products and services were highlighted at the Thailand Travel Mart Plus the Greater Mekong Subregion (TTM + 2018), which was held in Pattaya until the 15th of June.

Unlike the prior years of operation, the TAT is looking to promote the wedding hotel in Bangkok, the honeymoon resorts in Phuket; more niche markets, in order to increase the country’s overall tourism revenue. Mr. Tanes says that wedding and honeymoons is a recently emerging segment for tourism, particularly for overseas markets.

For 2018, the TAT set their growth target for international tourism revenue at 8%, aiming for 2 trillion baht, with wedding and honeymoon tourism being one of the priorities.

In 2016, Thailand saw 1.1 million romantic visitors, who travelled into Thailand to celebrate their holiday, generating an estimated 60 billion baht for the Kingdom. The wedding segment accounted for 104,000 people, which generated 5 billion baht. Honeymoons, meanwhile, accounted for 990,000 visitors and 48 billion baht of revenue.

Visitors from Asia ranked the highest, accounting for the largest amount of visitors to the Kingdom, followed by Europe and the Middle East.

Tanes says that the TAT expects to see a growth of 5% for the wedding and honeymoon tourism market, and that their goal is promote the Kingdom as one of the top destinations for newlyweds and honeymooners in the world.

Back in 2017, Thailand had the honour of being selected as the host country for the 4th iteration of the Destination Wedding Planner Congress 2017, which was the first time an Asian country hosted the congress. It was held in Phuket, and hosted 450 delegates from 65 countries across the world.

The TAT also has other events to reinforce the Kingdom’s reputations as a world-class wedding destination. Part of the plan includes promoting Chiang Mai, Krabi, KohSamui, Pattaya and Phuket as key destinations.

Back in 2017, Thailand welcomed 35 million visitor, bringing in 2.7 trillion baht, an 8.77% and 11.7%, respectively, compared to the prior year. For 2018, January to April saw 13.7 million international arrivals, generating 765 billion baht, a year-on-year increase from 2017 of 14% and 17.6%, respectively.