Have you ever tried searching for a “spa near me” or a “Thai restaurant in town” through a search engine? The results of your search are more likely affected by local SEO. According to a recent survey, people who have searched for these businesses actually visited the company within 24 hours with most of the visits resulting in a purchase.
However, it is quite rare for a business to offer something unique. Thousands of other businesses have products and services that are similar to what you offer. For example, the keyword “digital marketing agency” almost has no chance of ranking on the first page of Google search results not unless you use a location next to the keyword.
Google has a business directory that lists everything from restaurants to marketing agencies. It is free to register in Google My Business and set up your own page with as many details as possible. If someone makes a branded search of your business, a box that contains your information will appear on the right-hand side of the results page.
Customers are allowed to leave their reviews that are responsible for at least 10-13% of the site’s overall rank. When your business gains plenty of recent reviews, your business will likely appear in the Top 3 local search results.
A digital marketing agency encourages its clients to leave a king kong SEO review to improve their local search ranking. When they respond to the reviews, it sends a signal to Google that the business is actively engaging which increases the algorithm’s estimation of the digital agency’s trustworthiness.