As an online business, you might already be using Facebook Ratings and Reviews or Google Reviews for your customers to leave their feedback about your services and products. These reviews come in handy when potential customers want to find out what sort of experience they will be getting from availing of what you have to offer.
Often, such review platforms have a ratings score as well as a box to leave a few words. If you have a good product or service, customers will not hesitate to leave some positive words for you.
You can make the most out of the positive feedback by including them in your advertisements. Here are some tips to help you:
- Create banner ads highlighting star ratings or real quotes from your customers. When visitors browse websites, they will surely take notice of the real feedback more than the usual tag lines and flashy graphics that paid ads usually have.
- Make sure that your review platform is partnered up with Google Review Platforms so that your customers’ feedback can appear as snippets in the search results.
- Create content from real reviews. By sharing them on social media through a promoted post, you can reach a wider audience. For example, King Kong advertising review feedback through its YouTube videos highlights a deeper story behind their customers’ experiences.
Gathering customer feedback is extremely useful for improving the quality of your products and services, and at the same time, it is very helpful in helping you share what you have to offer to potential customers.