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Before the coronavirus pandemic, 56% of business leaders that make use of digital tools revealed that almost half of their sales are generated online. While many businesses plan to reduce their marketing budget, at least 40% to 59% of the large national brands intend to increase marketing spend on digital channels.
There are cost-effective digital marketing strategies that businesses can use regardless of their size without adding cost to their advertising budget. Positive reviews are one of the best ways to organically grow the business without spending thousands of dollars. When you receive positive feedback, respond immediately to show appreciation to the customer. A response will also reinforce their experience with the brand.
Social distancing will eventually be relaxed and the right digital marketing strategies will provide you with a lasting place in the business world. Maintain an active and involved digital presence to stay ahead of the competitors. Utilize the correct social media platforms to target younger audiences. Social media accounts must be updated to reflect any changes in operations.
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